GOOGLE VENTURES DESIGN SPRINT
CityPups is a new startup that wants to help people living in cities find the perfect dog to adopt.
My goal is to increase user confidence so that more users follow through with the adoption process.
Programs Used /
My Role /
User Interface Design
Understand / Map
Prospective adoptees abort because websites lacked the information for a well-informed decision:
level of energy
good with children
comfortable in crowds
the hustle of bustle of city life
comfortable around other pets
How might we help people who live in cities find their perfect adoption dog?
Above: Possible end-to-end map of user experience
Sketch the Solution
Lightning Demos help to formulate ideas by exploring solutions competitors have produced to solve similar problems.
Child adoption has a longer history so I analyzed their search flow for solutions.
Brief questionnaire acts like a search filter.
Layout was text-heavy and lacked visual elements.
House-hunting websites use similar search flows.
Search bar has categories of filters that could narrow down results.
Text-heavy info increases cognitive load.
Popular pet adoption site with a large database of dogs, cats, and others.
Filters accessible at all times in left column.
Pet profiles have 'Meet' sections that detail behaviors.