PROGRAMS USED /
Adobe Illustrator
Keyshot Pro
Solidworks 3D
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ROLE /
Graphic Designer
TEAM /
Jerry Q, Daisy L
DATE /
2019
Client Background
ARECO Technology Inc. brings innovative down-hole solutions that enhance well productivity while reducing operational costs. Our products significantly improve the effectiveness of completion, ensure safety, and optimize prolonged good performance. Ultimately, ARECO’s cost-effective technology focuses on ease of use and safety while helping our clients maximize oil & gas production.
Modernization & 3D
The client's website was very traditional. Products were presented as low-pixel photographs; the copy was dense and hard to read; information about upcoming events was difficult to access; the website was generally not user-friendly. The client wanted a clean and modern website to sport a new logomark, both following a new color palette of black/grey, crimson, and white. Furthermore, images on the website and in downloadable brochures should be 3D renders instead of actual photography. This will ensure quality while not disclosing precise form to competitors.
Brand Identity Design
ARECO's most innovative product is a perforation gun assembly that improves the oil and gas extraction process while reducing near-wellbore damage. The animation clip below shows a visual representation of their product at work, then at the end of the video, how the explosive performance is reflected in their logomark.
Color Palette
Pantone color codes
Main Webpages
The white header on load becomes a red header when scrolling
Product Brochures
3D CAD // 3D Rendering // PRINT PREP
Trade Show Giveaways
ADOBE PHOTOSHOP // ADOBE ILLUSTRATOR